laura hanowski

_experience designer and creative strategist

Laura believes the role of brands is changing. No longer just commercial entities, they can become enablers of meaningful experiences — shaping culture, strengthening communities, and fostering genuine connection.

In a world where imitation is effortless, Laura finds true distinction in sensing — looking outward with curiosity and empathy. She identifies what moves people, what they long for, and what they value, translating these insights into multisensory experiences that feel authentic, human, and alive.

Working at the intersection of research, creativity, and human needs, she helps brands connect insight with imagination. Her work spans experience strategy, activation design, and storytelling frameworks — transforming abstract values into tangible moments people can feel across spaces, products, and services.

With her proactive approach, Laura anticipates rather than follows trends. By continuously sensing cultural shifts, emotional undercurrents, and emerging behaviors, she builds forward-looking concepts that make people feel seen, understood, and inspired. Guided by her distinctive sense of taste — an intuitive feel for visual aesthetics, language, and atmospheres — she crafts a lifestyle language that transcends categories and creates brand universes people genuinely want to belong to.

As a holistic experience manager, she connects disciplines — from architecture and interior design to marketing, service, and business strategy — ensuring coherence, emotion, and aesthetic integrity across every touchpoint. Through activations, collaborations, and partnerships with aligned brands, artists, and creators, Laura turns strategy into lived experience — expanding cultural relevance and bringing stories to life.